Structure, Strategy & Results
For Your Industry Events
Signature Experiences
Structure
Strategy & Results
For Your Industry Events
Launch events with strategic design that ensures relevance, attracts the right audience, and brings experts and decision-makers together to create meaningful value.
15+
Years in Corporate Leadership & Transformation
Built for
Banks, Corporates, AI Innovators & Entrepreneurs
100+
Boutique Events Designed Across Europe
10+
Industries Served — From Finance to Blockchain
The Reality Check
The Half-Empty Room Risk
Until You Faced the Risk of a Half-Empty Room
You planned a meaningful event, but registrations do not translate into decision makers. In a saturated market, even strong agendas get ignored. The real risk is reputational and commercial, not logistics.
How I support
Industries, Experts & Ecosystems Build High-Impact Events
Industry Leaders and Brands
Design High-Impact Events That Attract the Right Audience
I help regulated industries create events that are relevant, credible, and decision maker attended. Built around the topics, experts, and strategic clarity to bring senior decision-makers into the room.
I support hosts with:
• Audience strategy that prevents half-empty rooms
• Identifying credible AI experts with real case studies
• Designing a narrative that draws the right people
• Structuring agendas around industry-critical use cases
• Curated contributors (speakers, moderators, partners)
• Positioning your event as credible within your ecosystem
AI & Tech Domain Experts
Put Your Expertise in Front of Enterprise Decision-Makers
You build the solutions. I design the rooms where your work is understood, valued, and positioned in front of the right audiences without relying on cold outreach as the primary channel.
I support contributors with:
• Access to curated enterprise events
• Speaking opportunities aligned with your use cases
• Case-study-first formats that demonstrate credibility
• Positioning within regulated-industry conversations
• Discovery by banks, fintech, and industry buyers
• Association with a neutral, trusted ecosystem
Standards & Training
Strengthen Your Event Execution & Event-space booking performance
I collaborate with venue teams, hospitality leaders, and academic programs to raise event standards, improve client experience, and increase event-space booking performance.
I support teams with:
• Event-readiness training using EPIC principles
• Execution standards for high-impact business events
• Tailored service flows
• Industry-aligned event operations and delivery
• Improving event-space booking performance through stronger execution and positioning
More Services
Build the mindset, structure, and skills to lead standout events - through 1:1 coaching, focused support, or self-paced tools using my EPIC Event Framework™.
Educational programs for emerging and experienced event professionals. Skill-building signature packages with my direct involvement.
Invite me to speak on strategy, leadership, and execution, blending real-world insight with event-driven clarity to inspire business breakthroughs.
I co-create with event pros, venues, and tech innovators committed to delivering exceptional events.
Have tools, talent, space, or strategy? Let’s talk.
About Lana Fomiceva
Helping You Design Strategic, Industry-Relevant Events
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Founder & CEO, AICONIQ Business Events
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Creator of the EPIC Event Framework™
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Certified Lean & Six Sigma Professional
“Strategy, clarity, and systems thinking transform events into high-trust environments where industries and AI/Tech experts create real impact.”
Lana Fomiceva
Over 15 years in Corporate Leadership across banking, regulatory operations, and transformation. Designer of strategic tools, systems, and event methodologies for industry leaders across Europe. 100+ curated business events.
Strategist
Connector
Creator
Advisor
Lana’s Book
The Epic Event Framework™
A strategic guidebook for first-time organizers, founders, and visionary professionals ready to plan with purpose, lead with confidence, and deliver with impact. Inside, you’ll find a proven four-part system blending operational excellence with emotional intelligence - a practical path to build events that connect, convert, and scale. Clarity starts here.
Podcast
Tune into The
Briefing Room
A weekly dose of insight, structure, and motivation for the people behind great events.
Get Free Event Creator Creator Self-assestment
Discover 6 Event Creator Archetypes. Which One Are You? Understanding your archetype shapes everything in event management. Take this self-assessment to reveal your blind spots & strengths. Unlock the best next steps to grow as an event leader.
Lana’s Book
The Epic Event Framework™
A strategic guidebook for first-time organizers, founders, and visionary professionals ready to plan with purpose, lead with confidence, and deliver with impact. Inside, you’ll find a proven four-part system blending operational excellence with emotional intelligence - a practical path to build events that connect, convert, and scale. Clarity starts here.
Projects
From Strategy to Impact
See how strategy turns into impact. These brief case studies show the real challenges, smart solutions, and business results behind my signature events - so you can imagine what’s possible for yours.
Conferences
GenAI in the Heart of Baltics
Festivals
Summer Unrest 2024
Private Events
Baltic Angel Investors Community Gathering
Blog
The Pulse
Insightful editorial space for insights, lessons, and bold ideas in strategic event planning - from first spark to final spotlight.
What clients say
What clients say
Business Events
"This conference is exceptionally well organized and I'm loving the people you have gathered".
Agate Ambulte
Head of AI Stradins University
Riga Techgirls ambassador
BUSINESS EVENTS
"I'm absolutely happy we could bring this event to heart of Baltics, - to bring people together, to share their knowledge".
Valentin Bese
Head of Projects Food Industry
4.0, IoT and AI Senior Expert
EXPERT COACHING
"It was a great pleasure to work with Aiconiq Business Events. The organization was top notch. The event went smoothly with meticulous preparation, attention to details before and during the event."
Vineta Suhanova
Event Planner
